Paid Search Executive

Job Summary

You will be responsible for planning, executing, and optimising paid search campaigns to achieve the company’s marketing objectives. To be successful in this role, you will need a strong understanding of search engine marketing (SEM) technologies, keyword strategies, and data analysis to ensure effective campaign performance and delivery.

Responsibilities

- Campaign Management: Develop, implement, and manage paid search campaigns on Google Ads, Microsoft Advertising, and other relevant platforms.
- Keyword & Competitor Research: Conduct thorough keyword research and competitive analysis to inform campaign strategies.
- Data Analysis: Monitor and analyse campaign performance, making data-driven decisions to optimise ad copy, bids, and targeting.
- Reporting: Create and maintain detailed reports on campaign performance, including KPIs such as CTR, CPC, CPA, and ROAS.
- Collaboration: Work with the wider marketing team to align paid search strategies with overall marketing goals and initiatives.
- Budget Management: budget allocation across campaigns, ensuring efficient use of resources and maximum return on investment.
- Testing: Perform A/B testing on ad creatives and landing pages to improve conversion rates and campaign effectiveness.
- Industry Insights: Stay updated with industry trends, best practices, and platform updates to ensure campaigns are cutting-edge.

Qualifications

- Proven experience in managing paid search campaigns, preferably within an agency or in-house digital marketing team.
- Bachelor’s degree in Marketing, Business, or a related field.
- Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
- Demonstrable experience in optimising campaigns to achieve specific performance targets.
- Excellent understanding of keyword research, bid management, and ad copywriting.
- Familiarity with A/B testing methodologies and conversion rate optimisation techniques.
- Experience in creating and presenting detailed performance reports.
- Google Ads Certification is highly desirable.
- Additional certifications in digital marketing, such as Microsoft Advertising Certification, are a plus.
- Strong proficiency in MS Office, particularly Excel for data analysis and reporting.
- Excellent communication skills, both written and verbal.

These job descriptions are general in nature based on previous roles we have worked on, tailoring to specific company/team goals will be required. If you would like support with crafting a job description reach out to your iknowho specialist to assist. Similarly, if are looking for job opportunities simply submit with your CV here.